Designer’s Dilemma

Some time ago there was this big poster of “The World’s Greatest” - Muhamad Ali for Adidas in their “Impossible is Nothing” campaign. I really really loved this ad, as it not only inspires but drives you to take on the odds no matter how difficult or as we often like to say “impossible” it is…..

What I specially loved about this is not the image itself but the message in the sentence that reads:

“Impossible is just a big word thrown around by small men who find it easier to live in the world they’ve been given than to explore the power they have to change it. Impossible is not a fact, it’s an opinion. Impossible is not a declaration, it’s a dare. Impossible is potential. Impossible is temporary. Impossible is nothing.”

Filed under: Personal on October 25th, 2008